Black-owned beauty businesses to support
July 10, 2020
In the midst of the Black Lives Matter movement, people are trying to find ways beyond protesting and signing to help the community. Many have begun, or are continuing, to support Black artists, creators, and business owners.
YouTuber Zoe Amira created a compilation of music and art made by black creators for those who are looking for ways beyond donating to support the cause. Those who watch should sit through the ads without skipping. Any revenue received goes to several organizations as a part of Black Lives Matter.
With summer now in full swing, and a need for new foundations and lipstick colors, finding a good brand to use may be difficult. Luckily, many black-owned makeup brands have finally reached the surface.
Beauty Bakerie
Beauty Bakerie was formed in 2011 by Cashmere Nicole. The theme of the company is the idea that makeup is used to “bake” your face. Each bit of packaging has some sort of design that would make it like kitchenware or ingredients. They are currently known for their setting “flour” powder and their “Lip Whip” liquid lipsticks, which never move.
They are not sold in Sephora or Ulta, however they are available on their website and on the Morphe Brushes website.
JD Glow
JD Glow has received a lot of recognition through the Instagram beauty community. The company is known for their duochrome eyeshadows that took over the community for a good portion of 2019. They are based in Baton Rouge, Louisiana and are available only on their website.
Fenty Beauty
Rihanna has been a household name for many years with her music. When she broke into the makeup industry in September 2017, her surname Fenty became a label to be reckoned with.
Her brand was one of the first to release nearly 40 foundation shades. The Pro Filt’r Foundation has now reached 50 shades and counting.
Fenty Beauty is sold in Sephora and on Rihanna’s website. Her products range from primers and brushes, to liquid eyeliners, and oil blotting papers.
The Lip Bar
The Lip Bar is an affordable, yet quality cosmetics company that is known for its luscious lip colors and 7-minute makeup kit. The pack includes a foundation, pencil eyeliner, mascara, brow pencil and brush, bronzer and blush palette, and a liquid lipstick. It gives users a “fresh beat” face in half the time.
The company has its own website, but is also sold in Target stores throughout the country.
Pat McGrath Labs
Pat McGrath is a British Black makeup artist whose name has become associated with highly pigmented and highly priced eyeshadows and lipsticks.
She has created looks for supermodels and runway models. Her line allows people who can afford to invest her products to have luxurious cosmetics in their own makeup case.
Her recent collection “Divine Rose” allowed Naomi Campbell to become the face for Pat McGrath Labs. The collection includes two pink-based pigment palettes and lipsticks and a limited edition pink casing, different from her normal black casing. An eyeshadow palette from this company can go for $125 a piece and can be found on her website and Sephora.
Other Black beauty brands that should receive recognition are Give Me Glow, ColouredRaine Cosmetics, Uoma Beauty, KNC Beauty, and Mented Cosmetics.
If you are interested in supporting the Black Lives Matter Movement, but don’t know where to start, this is a list of laws, protests, and petitions to sign. Everything is laid out in black and white and gets updated every few days. Every click and sign counts.
