Universal Music Group releasing face masks during pandemic

Hannah Mirsky, Music Beat Reporter
May 1, 2020

Universal Music Group (UMG) is having celebrities team up to create personalized face masks to help protect their fans throughout COVID-19. Classic bands like the Rolling Stones, Queen, Black Sabbath and Pantera, as well as artists like Ariana Grande, Billie Eilish, Blackpink and others are some of the big names in the movement.

UMG took action with the new “We’ve Got You Covered” initiative through their merchandising and marketing brand, Bravado. Initially the project began when all UMG employees received a free face mask and later extended the program to the rest of the world.

Each of the black, cloth masks has the artist’s personalized logo or a design associated with their music. Ariana Grande’s mask has a single teardrop under the eye, relating to her song “No Tears Left To Cry,” originally had been sold back in 2018 with her merchandise line, but has decided to bring the design back for her fans.

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The washable and reusable masks are marketed at $15 plus shipping and 100% of the proceeds go to helping musicians with the charities, Human Musicians UK and MusiCares, a charity run by the Grammys which “provides a safety net of critical assistance for music people in times of need,” according to the Grammy’s official website. All proceeds will help battle COVID-19.

Since the spread of COVID-19, artists have been giving back to their community as much as they can. On Saturday, April 18, Global Citizen and UMG came together for a special broadcast event called “One World: Together at Home.” Lady Gaga took creative direction for the concert, assembling artists from all over the world to come together to sing their songs wanted, “to give back a little bit of the kindness that you’ve given us.”

UMG will also be donating 50,000 to people assisting in homeless shelters, food banks, school lunch programs and other community service providers working during the COVID-19 pandemic.

Go to www.wegotyoucoverednow.com to shop the line.